Customer Experience Map


Use this template to map out the experience of your principal user to better understand their journey.


  1. Map out an experience for your ideal customer by adding notes to the three rows depicted. The contributions should be related to the product/service you’re providing.
  2. Start arranging notes based on what your customer has to learn, what they have to use, and what they have to remember. By analyzing these three categories, you should be able to gain a better understanding of the customer’s experience and what parts of their journey don’t align with your vision.

Learn More

The values retrospective isn’t just about preparing for your next project, it’s about creating a team dynamic that can accomplish any project

Mind mapping comes in many forms, and in this article, we'll walk through some unique mind map templates. Learn more on Fresco.

If you have any lingering questions about mind mapping this is the guide for you. Learn the answers to 7 common mind map questions on Fresco.